Summer marketing trends
Google trends shows some interesting information about this summer.
For example:
US: Trending "things to do" since June 2024
1. Water parks
2. Pools
3. Fairs
4. Beaches
5. Amusement parks
Here are some major business activities that heavily depend on motion design advertising during the summer, along with estimated percentages reflecting their dependence:
Travel and Tourism (70-80%)
Dependence: Motion design is crucial for creating engaging promotional content that highlights travel destinations, special deals, and experiences. The vibrant, dynamic nature of motion design helps capture the attention of potential travelers.
Food and Beverage (60-70%)
Dependence: Summer often brings a surge in advertising for seasonal products like ice creams, cold beverages, and barbecues. Motion design is used to create appealing, mouth-watering ads that stand out on social media and television.
Fashion and Apparel (50-60%)
Dependence: Summer collections and sales heavily rely on motion design to create visually stunning ads that showcase new fashion trends, swimwear, and outdoor apparel. The visual appeal of motion design makes it effective in attracting customers.
Entertainment and Events (50-60%)
Dependence: Summer is a peak time for festivals, concerts, and outdoor events. Motion design is employed to promote these events with eye-catching animations that convey the energy and excitement of these experiences.
Sports and Outdoor Activities (40-50%)
Dependence: Brands related to sports equipment, outdoor gear, and fitness products leverage motion design to create dynamic ads that resonate with the active summer lifestyle.
So, where's the money?
Top 7 Business Activities by Revenue
- Airlines (especially for vacation destinations)
- Revenue: $20 billion
- Dependence on Motion Design Advertisement: ~25%
- Hotel and Resort Management
- Revenue: $50 billion
- Dependence on Motion Design Advertisement: ~20%
- Theme Parks and Amusement Parks
- Revenue: $12 billion
- Dependence on Motion Design Advertisement: ~40%
- Cruise Lines
- Revenue: $12 billion
- Dependence on Motion Design Advertisement: ~35%
- Outdoor Dining and Patios
- Revenue: $8 billion
- Dependence on Motion Design Advertisement: ~10%
- Outdoor Equipment (Camping Gear, Bicycles)
- Revenue: $6 billion
- Dependence on Motion Design Advertisement: ~15%
- Summer Apparel and Footwear
- Revenue: $7 billion
- Dependence on Motion Design Advertisement: ~30%
Here's is an example of 5 year analytics for search :"hire video" in Travel Category.
Marketing research is important to balance own workload. Always have clients that are in categories above, if you don't want to take a vacation during the summer months. Or even specialize in Food and Beverage (60-70%) or Travel and Tourism (70-80%). So, during the whole year it will be some projects, that need motion design and video editing.
Trends may discourage by the amount of information, but learning the behavior of the customer will help you plan properly own strategy, increase strength where it will be the most beneficial.
Waiting when a client will return for some urgent job is the strategy that has risky disadvantages. You have to predict, when and where you'll be needed most.