Parallel to Today’s AI Design Shift
100 years ago Bauhaus moved from Berlin to Dessau
It led to optimization of certain courses.
bauhauskooperation Graphische Druckerei: Bauhaus Kooperation
▪ More artistic left behind and instead preferences were given towards a financially profitable Printing Workshop.
Photo by Hulton Archive/Getty Images
This direction later outlined the design, standardization and typography of the XX century.
▪ Printing became an essential part of visual communication via books, newspapers, journals and advertising materials for the next 80 years before the internet became commonplace. Nevertheless the internet hasn't replaced printing. Displays can’t be used everywhere, moreover many people don’t like to read from a screen. Printed ads still will be on billboards, on posters in a subway, citylight boxes and many other places.
▪ After flooding the market with consumer printers in the 1990s, everyone could print in color what was created on the computer. But nowadays there are painters, illustrators who still work without computers. Fonts are created by hand firstly as sketches. This proves that printing didn’t kill human's creative abilities.
▪ The new profession of the graphic artist and later a designer became widespread in the early 1920s. Times demanded a new level of quality for printing materials and speed of spreading information. The internet later improved and accelerated this process.
▪ Rapid development of Artificial intelligence in the 2020s became a next step in creation and sharing the information which is consumed mostly by humans, not just machines. But Ai didn't create a certain universal design template for any information. Every website and book needs its own design and style, it still needs a human touch.
▪ If we would compare each stage of design evolution it probably would be the same as to compare an axe and a razor. The axe wouldn’t cut paper precisely and the razor wouldn’t chop the tree. Different tools and different goals. The ability to use these tools properly is a feature of the human, not the machine. The machine can speed up the process, that’s its purpose. But the process is still under human control. It’s possible to optimize certain tasks gradually, but it’s impossible to replace humans completely.
▪ Those who design today on an intersection of manually and artificially created content in fact are setting a foundation of the standards for the next 50-70 years, same way as it was with Bauhaus. Apart from printing equipment and design software it’s additionally needed to know how to use Ai models and tools now.
▪ It seems to happen that each 100 years humanity decides to make a strong technological jump. And we’re together with an Ai on the early beginning of this journey. Not at the end of humanity, as many describe the situation nowadays.
▪ By looking at the mockups created with ChatGPT Image 2.0 it’s easy to imagine that the human isn’t needed anymore to design but this is just a new level of speed of creating typical designs and sharing the information between people.
What do you expect from AI in design in the nearest future?
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